The values and beliefs of your audience do shape their reactions and responses to your message.Do the best of your ability to show supportive evidence - accurate, sufficient, relevant.

The likelihood of your audience receiving, processing and applying the organics of your message to their situation, raises the overall "acceptance" percentile dramatically.

Caution: To many statistics and facts become overwhelming and boring. Keep your referential and linguistics as simple and seamless as possible.

They should flow along with the message, not cause a brain freeze! Unless someone is taking notes, generally, the information will not be committed to memory. Know Your Audience.